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Sales Promotion Decision Making: Concepts, Principles, and Practice
Language: English
Published by Business Expert Press, 2015
ISBN 10: 1631570471 ISBN 13: 9781631570476
Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. A resource for sales promotion professionals looking to improve their sales promotions. The book is based on an extensive review of over 400 articles and cases. It presents the findings of research which explores the DNA of sales promotions, including their.
