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More imagesScientific American November 1929 "Industrial Number" / Volume 141 Number 5 -- WITH BACK PAGE AD FROM LUCKY STRIKE CIGARETTES CELEBRATING THE SAFETY OF AMERICA'S BANKS . . . THE WEEK OF THE GREAT CRASH
Munn, Orson D., Edited by / Dr. Oscar Parkes, Paul Heyl, Ph.D., and Raymond Francis Yates contribute
Language: English
Published by Scientific American Publishing Co., New York City 1929
- Softcover
- First Edition
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Soft cover. Condition: Very Good. No Jacket. 1st Edition. Yes, issued mere days after the stock market crash of October, 1929 (actually, it may have been on newsstands on THE DAY of the Crash), this is the issue of "Scientific American" bearing the infamous, full-color "Ancient Prejudice Has Been Removed" ad for Lucky Strike cig…arettes to the back cover. Just as "Hoarding gold with the fanatical zeal of the miser has vanished" (illustration shows the paranoid miser counting his stacks of gold coins by candlelight, foolishly believing they will somehow protect his wealth more effectively than a stack of Federal Reserve Notes), now that "American intelligence sponsors thousands of banking institutions to which the individual safely entrusts his wealth" (wealthy couple shown chatting with bank "Security" officer -- cue Stan depositing his grandma's $100 check in the South Park Bank), so have Lucky Strikes "destroyed that ancient prejudice against cigarette smoking by men and women" by toasting their tobacco, thus removing "harmful corrosive acrids . . . No Throat Irritation -- No Cough," the reader is cheerfully assured. Economists may still debate whether bank failures caused the Great Depression, or the Great Depression caused bank failures, but what's undisputed is that by 1933, 11,000 of the nation's 25,000 "safe and secure" banks had disappeared. The run on America's banks began immediately following the stock market crash of Oct. 29, 1929. Overnight, hundreds of thousands of customers began to withdraw their deposits. But many weren't quick enough. In 1933 alone, Americans who had money deposited in banks lost approximately $140 billion. Good thing grandpa was too smart to put his money in gold coins in the safe! ($20 an ounce in 1929, now pushing $5,000 an ounce, if you can find them.) Also in this issue, "Ford's friend Edison," by F.D. McHugh; Paul Heyl, Ph.D., on evidence that speeds faster than that of light may be impossible; "Synthetic Sweet Smells," by Donald A. Laird, "Japan's New Navy," by Dr. Oscar Parkes, and "An Outlawed Industry Comes Back" (survival and return of the Anheuser-Busch brewery of St. Louis), by A.A. Hopkins. Interestingly, the magazine also features a brief report on a telephone study conducted by Dr. Wingate M. Johnson of North Carolina, reporting that although 70 percent of heart attack victims were tobacco smokers and only 30 percent were non-smokers, he could still conclude smoking has no permanent effect on the blood pressure and bears no definite relationship to angina pectoris, that "The chief bad effects produced by tobacco smoking . . . are irritations of the lining of the throat." (In his 1963 obituary, the New York Times noted Dr. Johnson, who'd been editor of the North Carolina Medical Journal since 1940, also "Warned Against Exercise." Hey, at least he died too soon to inject all his patients with Pfizer "clot shots." Ain't "science" grand?) This 1929 magazine now reduced from $5,000.
