ISBN 10: 7115415196 ISBN 13: 9787115415196
Seller: liu xing, Nanjing, JS, China
£ 74.85
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Add to basketpaperback. Condition: New. Paperback. Pub Date:2016-04-01 Pages:393 Language: Publisher: English publishing house Roger Kaelin. Steven Hartley and William Rudy Reals professor Marketing a book has been a textbook in American colleges and universities undergraduate course of marketing in the leading brand for decades. and marketing (Tenth edition.
ISBN 10: 7522509726 ISBN 13: 9787522509723
Seller: liu xing, Nanjing, JS, China
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Add to basketpaperback. Condition: New. Paperback. Pub Date: 2022-10-01 Pages: 756 Publisher: Sichuan People's Publishing House What is marketing? It is not just as simple as selling things. its content covers market research. product development. advertising public relations. brand operation. channels and supply chain management. It is no exaggeration to say that mastering marketing is equivalent to learning how to manage a business. This book is the most influential marketing book in the world. It has been revised 12 times. trans.