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Marketing(Chinese Edition)
Language: Chinese
Published by Peking University Press, 2012
ISBN 10: 7301206771 ISBN 13: 9787301206775
paperback. Condition: New. Paperback. Pages Number: 297 Language: Chinese. Publisher: University Press book in the basic principles and structure at the same time maintain the discipline itself. as far as possible draw on domestic and foreign marketing of the latest research results. making it more modern sense; elaborated on the basic theoretical knowledge at the same time. more emphasis on student marketing methods and skills to master. and strive through a real case of local enterprises. to enhance students' percept.
