Published by Turner Publishing Company, 2007
ISBN 10: 0940069636 ISBN 13: 9780940069633
Language: English
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Published by Turner Publishing Company, 2007
ISBN 10: 0940069636 ISBN 13: 9780940069633
Language: English
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Published by Turner Publishing Company, 2007
ISBN 10: 0940069636 ISBN 13: 9780940069633
Language: English
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Published by Turner Publishing Company, US, 2007
ISBN 10: 0940069636 ISBN 13: 9780940069633
Language: English
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Add to basketPaperback. Condition: New. It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audience's desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: Clarify the action you wantPinpoint who you want to take actionDiscover what your audience wants, hopes for, and desiresFind the shared desires between your organization and your audienceConvey your message effectivelyThe ideas and approach in Message Matters build on the author's years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life.Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action.
Published by Turner Publishing Company, 2007
ISBN 10: 1630263761 ISBN 13: 9781630263768
Language: English
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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Published by Turner Publishing Company, 2007
ISBN 10: 1630263761 ISBN 13: 9781630263768
Language: English
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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Published by Fieldstone Alliance 8/20/2007, 2007
ISBN 10: 0940069636 ISBN 13: 9780940069633
Language: English
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Add to basketPaperback or Softback. Condition: New. Message Matters: Succeeding at the Crossroads of Mission and Market 0.5. Book.
Published by Turner Publishing Company, US, 2007
ISBN 10: 1630263761 ISBN 13: 9781630263768
Language: English
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Published by Fieldstone Alliance 8/20/2007, 2007
ISBN 10: 1630263761 ISBN 13: 9781630263768
Language: English
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Add to basketHardback or Cased Book. Condition: New. Message Matters: Succeeding at the Crossroads of Mission and Market 0.85. Book.
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Paperback. Condition: Brand New. 149 pages. 9.00x6.00x0.50 inches. In Stock.
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Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
First Edition
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Add to basketCondition: New. 2007. 1st Edition. hardcover. . . . . .
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Published by Amazon Digital Services LLC - Kdp Jul 2018, 2018
ISBN 10: 1940769965 ISBN 13: 9781940769967
Language: English
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Add to basketCondition: New. 2007. 1st Edition. hardcover. . . . . . Books ship from the US and Ireland.
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