Order Total (1 Item Items):
Shipping Destination:
Kapferer Jean Noël Bastien Vincent (27 results)
Feedback
Skip to main search results
Search filters
Product Type
- All Product Types
- Books (27)
- Magazines & Periodicals (No further results match this refinement)
- Comics (No further results match this refinement)
- Sheet Music (No further results match this refinement)
- Art, Prints & Posters (No further results match this refinement)
- Photographs (No further results match this refinement)
- Maps (No further results match this refinement)
- Manuscripts & Paper Collectibles (No further results match this refinement)
Condition Learn more
- New (16)
- As New, Fine or Near Fine (3)
- Very Good or Good (7)
- Fair or Poor (No further results match this refinement)
- As Described (1)
Binding
Collectible Attributes
- First Edition (No further results match this refinement)
- Signed (No further results match this refinement)
- Dust Jacket (1)
- Seller-Supplied Images (9)
- Not Print on Demand (27)
Language (2)
Free Shipping
Seller Location
Seller Rating
-
Condition: very_good. Fast & Free Shipping â" Very good condition with a clean, sturdy cover and crisp pages. Gently used with only minor shelf wear. May include a few subtle marks, but overall a well-maintained copy ready to enjoy.Supplemental items like CDs or access codes may not be included.
-
Condition: good. Pages are clean with normal wear. May have limited markings & or highlighting within pages & or cover. May have some wear & creases on the cover. The spine may also have minor wear. May not include CD DVD, access code or any other supplemental materials.
-
Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Published by Kogan Page September 2012, 2012
ISBN 10: 0749464917 ISBN 13: 9780749464912
Language: English
Hardcover. Condition: Very Good - Cash. Light reader wear and rubbing to the edges, corners, covers, and pages. The book is in great condition! Stock photos may not look exactly like the book.
-
Condition: As New. Unread book in perfect condition.
-
Condition: New.
-
Condition: New. SUPER FAST SHIPPING.
-
£ 24.07
Convert currency£ 21.64 shipping from Germany to U.S.A.Quantity: 1 available
Add to basketCondition: Gut. 323 Seiten Gut bis sehr gut. Schutzumschlag mit leichten Gebrauchsspuren. Seiten textsauber, ohne Eintragungen oder Markierungen. 171 Sprache: Englisch Gewicht in Gramm: 720 Gebundene Ausgabe, Größe: 16.1 x 3 x 24.4 cm.
-
Condition: New.
-
The Luxury Strategy
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
£ 50.71
Convert currencyFree shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardback. Condition: New. International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.The Luxury Strategy defines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury. This essential guide rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada, Hermès into profitable global brands. It unveils the narrow path to keep growing while remaining exclusive.This revised edition builds upon the content that has made this book a staple of the industry. It includes a new preface by the authors and an updating of key cases. The book concludes with a new chapter that delves into the consequences of the luxification of society, the impact of Artificial Intelligence on the sector as well as other new technologies and explores the need for the luxury industry to serve as exemplars of best practice.
-
£ 44.92
Convert currency£ 6.50 shipping from United Kingdom to U.S.A.Quantity: 3 available
Add to basketCondition: New.
-
Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 35.36
Convert currency£ 15 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
-
Condition: New.
-
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 41.13
Convert currency£ 11.98 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
-
Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 38.38
Convert currency£ 15 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
-
£ 38.46
Convert currency£ 15.49 shipping from United Kingdom to U.S.A.Quantity: 6 available
Add to baskethardcover. Condition: New.
-
Hardback. Condition: New. International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.The Luxury Strategy defines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury. This essential guide rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada, Hermès into profitable global brands. It unveils the narrow path to keep growing while remaining exclusive.This revised edition builds upon the content that has made this book a staple of the industry. It includes a new preface by the authors and an updating of key cases. The book concludes with a new chapter that delves into the consequences of the luxification of society, the impact of Artificial Intelligence on the sector as well as other new technologies and explores the need for the luxury industry to serve as exemplars of best practice.
-
Condition: New.
-
Condition: Neuf.
-
£ 41.31
Convert currency£ 25 shipping from United Kingdom to U.S.A.Quantity: 2 available
Add to basketHardcover. Condition: Brand New. 3rd edition. 440 pages. 9.21x6.14 inches. In Stock.
-
£ 29.03
Convert currency£ 38.95 shipping from Germany to U.S.A.Quantity: 1 available
Add to basketCondition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
-
£ 29.95
Convert currency£ 38.95 shipping from Germany to U.S.A.Quantity: 1 available
Add to basketCondition: as new. Wie neu/Like new.
-
£ 29.95
Convert currency£ 38.95 shipping from Germany to U.S.A.Quantity: 1 available
Add to basketCondition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
-
£ 62.87
Convert currency£ 25 shipping from United Kingdom to U.S.A.Quantity: 2 available
Add to basketHardcover. Condition: Brand New. 3rd edition. 440 pages. 9.21x6.14x9.21 inches. In Stock.
-
Hardback. Condition: New. International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.The Luxury Strategy defines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury. This essential guide rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada, Hermès into profitable global brands. It unveils the narrow path to keep growing while remaining exclusive.This revised edition builds upon the content that has made this book a staple of the industry. It includes a new preface by the authors and an updating of key cases. The book concludes with a new chapter that delves into the consequences of the luxification of society, the impact of Artificial Intelligence on the sector as well as other new technologies and explores the need for the luxury industry to serve as exemplars of best practice.
-
£ 24.73
Convert currency£ 38.95 shipping from Germany to U.S.A.Quantity: 3 available
Add to basketCondition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
-
£ 45.70
Convert currency£ 65 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardback. Condition: New. International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.The Luxury Strategy defines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury. This essential guide rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada, Hermès into profitable global brands. It unveils the narrow path to keep growing while remaining exclusive.This revised edition builds upon the content that has made this book a staple of the industry. It includes a new preface by the authors and an updating of key cases. The book concludes with a new chapter that delves into the consequences of the luxification of society, the impact of Artificial Intelligence on the sector as well as other new technologies and explores the need for the luxury industry to serve as exemplars of best practice.
-
£ 11.65
Convert currency£ 90.88 shipping from Germany to U.S.A.Quantity: 4 available
Add to basketCondition: Gut. Zustand: Gut | Sprache: Französisch | Produktart: Bücher.
