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Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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£ 1.40
Convert currency£ 4.64 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
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Reinventing the Brand
Published by Kogan Page Ltd, United Kingdom, London, 2001
ISBN 10: 0749435933 ISBN 13: 9780749435936
Language: English
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
£ 0.75
Convert currency£ 5.60 shipping from United Kingdom to U.S.A.Quantity: 2 available
Add to basketPaperback. Condition: Very Good. Are the "classical" rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then,textbooks and thinking have maintained the same simplistic models of branding and are looking increasingly out of date. The realities governing global and national markets have changed, creating a fantastic challenge for top brands to embrace, these include: mega-distribution power, new consumer power bolstered by the internet, new unconventional Internet competition, consumer fragmentation, media fragmentation, the revolution of the euro, the rise of local identities in reaction to globalization forces, and finally the "trust fallout" following the BSE crisis. In this discussion, Jean-Noel Kapferer examines these major issues and influences that are affecting the future of band management and shows us what is already at work in advanced companies worldwide. This title comprises over 30 accessible essays, all addressing key issues to stimulate and challenge the reader. "Reinventing the Brand" questions the basics of current brand thinking and explores the possible future for brands and brand management. Topics covered include: Beyond brand positioning shouldn't we speak more of brand mission?; Isn't time to forget about product brands and build dynamic branding architectures?; It is time to admit that brand extension is a necessity?; Shouldn't we stop opposing the corporate and the brand?; Should we really stop thinking about local brands? Brand image does not lead enough to brand usage - shouldn't we redefine brand leadership itself? What are the winning brand portfolios of the future? The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Condition: Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping.
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Condition: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Softcover. Condition: Bon. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations.
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Published by Kogan Page 03/01/2008, 2008
ISBN 10: 0749450851 ISBN 13: 9780749450854
Language: English
£ 5.91
Convert currency£ 6.98 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketPaperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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Softcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 1989. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1989. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Re-marques
Published by Editions d'Organisation, 2001
ISBN 10: 270812398X ISBN 13: 9782708123984
Language: French
Softcover. Condition: Très bon. Légères traces d'usure sur la couverture. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Les marques, capital de l'entreprise : Les chemins de la reconquête
Published by Editions d'Organisation, 1995
ISBN 10: 2708118587 ISBN 13: 9782708118584
Language: French
Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Pages cornées. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Dog-eared pages. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Salissures sur la tranche. Edition 1985. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Stains on the edge. Edition 1985. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Les Marques à l'épreuve de la pratique
Published by Editions d'Organisation, 2002
ISBN 10: 2708127349 ISBN 13: 9782708127340
Language: French
Softcover. Condition: Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Couverture différente. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations car ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Slightly creased cover. Stains on the edge. Different cover. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Softcover. Condition: Bon. Livre un peu vrillé. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1987. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Book slightly twisted. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Edition 1987. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Softcover. Condition: Très bon. Salissures sur la tranche. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Stains on the edge. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations.
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LES MARQUES CAPITAL DE L'ENTREPRISE. Créer et développer des marques fortes, 3ème édition 1998
Published by Editions d'Organisation, 1998
ISBN 10: 2708121456 ISBN 13: 9782708121454
Language: French
Softcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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Condition: Très bon. Merci, votre achat aide à financer des programmes de lutte contre l'illettrisme.
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Rumeurs Le plus vieux média du monde
Published by Seuil, Paris, 1987
Seller: LibrairieLaLettre2, Villefranche de Lauragais, France
Seller rating 5 out of 5 stars
Broché. Condition: Etat moyen. in-8 Description :317 pages Langue : français.
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Condition: Bon. Merci, votre achat aide à financer des programmes de lutte contre l'illettrisme.
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Condition: Used: Good. Occasion - Bon Etat - C.B.S.A. (1991) - Grand Format.
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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Gerüchte. Das älteste Massenmedium der Welt.
ISBN 10: 3746612446 ISBN 13: 9783746612447
Language: English
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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Condition: Used: Good. Occasion - Bon Etat - Les marques, capital de l'entreprise (1991) - Grand Format.
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Softcover. Condition: Bon. Traces de pliures sur la couverture. Légères traces d'usure sur la couverture. Tampon ou marque sur la face intérieure de la couverture. Edition 1986. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Traces of creases on the cover. Slight signs of wear on the cover. Stamp or mark on the inside cover page. Edition 1986. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Condition: Très bon. Merci, votre achat aide à financer des programmes de lutte contre l'illettrisme.
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Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
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£ 16.65
Convert currency£ 4.11 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
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Condition: Used: Good. Occasion - Bon Etat - Avec jaq. un peu usée - Rumeurs (1987) - Grand Format.
