ISBN 10: 7300277519 ISBN 13: 9787300277516
Seller: liu xing, Nanjing, JS, China
£ 86.93
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Add to basketpaperback. Condition: New. Paperback. Pub Date: 2020-04-01 Pages: 494 Language: English Publisher: Renmin University of China Press Basic edition of marketing textbook. Aimed at marketing beginners. the book is carefully arranged from content to form. The moderate length of 16 chapters and the friendly writing style present cutting-edge themes. The 13th edition revisions include: Continuing the Framework for Customer Engagement Create direct and ongoing customer engagement in brand shaping. brand dialogue. brand experi.