Hidden Price (1 results)
Published by David McKay Company, Inc., 1965
- Hardcover
Seller: Grants Books, Belding, MI, U.S.A.Grants Books
Contact seller5-star sellerCondition: Used - Near fine
£ 8.25
£ 6.78 shippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Near Fine. Dust Jacket Condition: Good. 2nd Printing.The big bargain: this is the glittering promise held out by discounters. Each year they persuade millions of American shoppers to join the hunt for fantastic bargains. Famous brand names are advertised at incredibly low figures. Price tags sparkle with ne…atly crossed-off high prices. This seems proof that conventional retailers make excessive profits, that neighborhood merchants overcharge. But is this true? Have discounters really found a way to slash all prices drastically? In the first expose of discounting, Walter Henry Nelson reveals the gimmicks behind the fabulous facade. For every shopper who comes away with a genuine bargain, many more find they have bought shoddy or overpriced wares. For every item sold at less than list price, many more carry big markups, in some instances ranging higher than 200 percent. Discounters are in business to make money. Their profits are paid for by the consumer. Did you know that the famous brand-name products featured in some discounters' ads are often not obtainable in their stores? Did you know that some discount salesmen collect Language: eng Language: eng Language: eng. piffs" for switching customers from name brands to unknown ones worth far less than the asking price? Did you know that some manufacturers deliberately turn out cheap merchandise to provide discounters with hidden markups and phony high list prices." (illustrator).
