Hennerich George (5 results)

Hardcover. Condition: Good. No Jacket. 8-3/4" x 11-1/8", (viii) + 304pp. Printed on coated stock and bound in sewn signatures in patterned cloth boards with title block screened on front and spine in yellow against maroon. No jacket. Moderate edge wear, use wear to cover, and the bottom fore corner is heavily bumped / frayed. This book has seen use. Binding is sound, pages are clean and bright and unmarked. NOTE that this is a large volume, and there may be additional shipping costs for orders outside North America.

Hardcover. Condition: Good. GOOD mild musty smell.

LeatherBound. Condition: NEW. BOOKS ARE EXEMPT FROM IMPORT DUTIES AND TARIFFS; NO EXTRA CHARGES APPLY. Leatherbound edition. Condition: New. Leather Binding on Spine and Corners with Golden leaf printing on spine. Bound in genuine leather with Satin ribbon page markers and Spine with raised gilt bands. Pages: 336. A perfect gift for your loved ones. Reprinted from 1952 edition. NO changes have been made to the original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. As this print on demand book is reprinted from a very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set. IF YOU WISH TO ORDER PARTICULAR VOLUME OR ALL THE VOLUMES YOU CAN CONTACT US. Resized as per current standards. Sewing binding for longer life, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of binding. Language: English Pages: 336.

4to. 351, [1] pp. Double-page title in blue & black, text in red & black, with 100's of photo and colour illustrations throughout. Brick-red publisher's cloth, lettered in black & yellow front cover, spine (minor bumping head & foot of spine, slight fraying to corners, slight interior age toning), still a VG bright copy, from the Excelsior Creamery Co. w/ ownership stamp on ffep. First edition of this informative, and lavishly illustrated sales and merchandising manual for ice cream and frozen dairy products in the Mid-20th-Century, following World War II. Sponsored by the International Association of Ice Cream Manufacturers, Hennerich emphasized sales ad campaigns and encouraged training of soda fountain employees using filmstrip/cartoon strip format, with sample training scripts. He also emphasized local markets, the importance of competent management, and improved sales techniques. Over half the book is devoted to the best recipes for ice cream sodas, sundaes, banana splits, freezes, floats, shakes, and more. Of particular interest are specific instructions on post-War upgrading with Mid-Century Modern counters, lettering, window displays, lighting, cost controls and adding air conditioning.

Hardcover. 4to. pp. 4 p.l., 306, [1 leaf]. text in black & colours. profusely illus. (most b/w). cloth. First Edition. Including numerous recipes for sundaes, sodas, banana splits, freezes, floats, shakes, toppings, &c.