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Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .
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Experiential Marketing : Secrets, Strategies, and Success Stories from the World's Greatest Brands
Language: English
Published by Wiley & Sons, Incorporated, John, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Experiential Marketing : Secrets, Strategies, and Success Stories from the World's Greatest Brands
Language: English
Published by Wiley & Sons, Incorporated, John, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
Condition: Good. Used book that is in clean, average condition without any missing pages.
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Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Condition: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
Seller: Goodwill Southern California, Los Angeles, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: good.
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Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Fine.
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Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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hardcover. Condition: LikeNew. Used Like New, no missing pages, no damage to binding, may have a remainder mark.
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hardcover. Condition: New. In shrink wrap. Looks like an interesting title!
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Condition: As New. Unread book in perfect condition.
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hardcover. Condition: Like New. First edition, first printing. Signed by both authors on the flyleaf, looks brand new and unread. Please email for photos. Larger books or sets may require additional shipping charges. Books sent via US Postal.
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Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
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Experiential Marketing
Language: English
Published by John Wiley and Sons Inc, US, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
Hardback. Condition: New. The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach-including Coca-Cola, Nike, Microsoft, American Express and others-open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You'll learn: The history and fundamental principles of experiential marketingHow top brands have reset marketing mixes as experience-driven portfoliosThe anatomy of a brand experienceThe psychology of engagement and experience designThe 10 habits of highly experiential brandsHow to measure the impact of experiential marketingHow to combine digital and social media in an experiential strategyThe experiential marketing vocabularyHow to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today's customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.
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Experiential Marketing
Language: English
Published by John Wiley and Sons Inc, US, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach-including Coca-Cola, Nike, Microsoft, American Express and others-open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You'll learn: The history and fundamental principles of experiential marketingHow top brands have reset marketing mixes as experience-driven portfoliosThe anatomy of a brand experienceThe psychology of engagement and experience designThe 10 habits of highly experiential brandsHow to measure the impact of experiential marketingHow to combine digital and social media in an experiential strategyThe experiential marketing vocabularyHow to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today's customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.
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Experiential Marketing : Secrets, Strategies, and Success Stories from the World's Greatest Brands
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 20.12
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Experiential Marketing : Secrets, Strategies, and Success Stories from the World's Greatest Brands
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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Experiential Marketing : Secrets, Strategies, and Success Stories from the World's Greatest Brands
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands: Secrets, Strategies, and Success Stories from the World's Greatest Brands
Language: English
Published by John Wiley & Sons Inc, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
Hardcover. Condition: Brand New. 1st edition. 224 pages. 7.00x5.00x1.00 inches. In Stock.
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