Greising David (85 results)

Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Hardback. Condition: Good. When Roberto Goizueta fled Fidel Castro's Cuba in 1960, he had just USD200 in his pocket and 100 shares of Coca-Cola stock in a New York bank. He also had a job at the Coca-Cola Co. By the time he died in 1997, the Coca-Cola chairman was worth USD1 billion and had transformed Coke from a doddering giant into one of the world's most successful and admired companies. Under his leadership, Coke's stock price jumped 3500%, the company tripled in size, and it controlled nearly half of the world's soft drink market. Just who was Roberto Goizueta? He was the chemical engineer with no marketing background who vaulted to the top of the world's greatest marketing monolith. A results-oriented taskmaster, he turned Coke upside down by declaring there would be "no sacred cows" at the tradition-bound company. Two of his biggest career movesNew Coke and Coke's purchase of Columbia Pictureswere disasters that he converted into triumphs. Unloading assets, reinventing Coke's finances, and marching into new markets around the globe, Goizueta transformed Coca-Cola into a new kind of company: the brand-marketing powerhouse. For Goizueta, the words "Coke Is It" were more than just a marketing slogan; they described a corporate strategy. Goizueta became a hero to his fellow chief executives, to Coke's stockholders, and to Coke drinkers around the world. His controversial USD81 million payday for 1991 made him one of the highest-paid chief executives ever. But, until now, little has been known about the man. I'd Like the World to Buy a Coke takes a candid look at the life and career of one of the longest-serving and highest-paid chief executives in history. Author David Greising, the Atlanta bureau chief of BusinessWeek, interviewed dozens of top executives and close friends, reviewed a trove of correspondence and corporate records, and drew from previously unpublished interviews with Goizueta and other key players to tell the Roberto Goizueta story as it's never been told before. Greising chronicles every phase in a career fraught with surprising twists and turns, from Goizueta's watershed decision to break away from his father and work for Coke, to his flight from Cuba, to his grooming for the chairman's job and the bitter battle for Coke's corner office. The book gives previously unpublished insight into Coke's conquest of eastern Europe and push for truly worldwide distribution, its controversial hiring of the Hollywood talent agency behind the "Always Coca-Cola" campaign, Goizueta's behind-the-scenes push to bring the Olympics to Atlanta, and his careful selection of his own successor, years before his sudden death from lung cancer in October 1997. "We don't get paid to be right. We get paid to produce results." Roberto Goizueta Roberto Goizueta was one of the most successful executives of all time. In 16 years under his leadership, the Coca-Cola Company's stock market value rose 3500%, from USD4 billion to USD150 billion. Sales jumped from USD6 billion to USD19 billion. When he died suddenly in late 1997, Coke controlled nearly half of the world's soft drink market. "Roberto C. Goizueta.[built] one of the greatest generators of shareholder wealth in corporate history. The New York Times "Roberto was a giant of a man, a giant of American industry and a great competitor." Roger Enrico, Chairman, PepsiCo "Perhaps no other corporate leader in modern times has so beautifully exemplified the American dream. He believed that, in America, all things are possible. He lived that dream. And because of his extraordinary leadership skills he helped thousands of others realize their dreams as well." Jimmy Carter. "Roberto C. Goizueta.left a legacy that extends far beyond Coca-Cola Co. He's the man who showed that a company could expand by narrowing its focus to soft drink sales and that a brand name could become a marketing juggernaut." The Wall Street Journal. "Roberto Goizueta set the standards for business leadership around the world and the legacy he leaves behind includes .a company that is part of our culture with an undisputed reputation for excellence." George M. C. Fisher, CEO of Eastman Kodak Co.…

Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Paperback. Condition: Good. Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it.The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.…

Paperback. Condition: Fair. Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it.The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.…

Condition: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.…

Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Condition: Very Good. New Ed. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Good. New Ed. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Condition: Good. New Ed. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Condition: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Hardback. Condition: Good. When Roberto Goizueta fled Fidel Castro's Cuba in 1960, he had just USD200 in his pocket and 100 shares of Coca-Cola stock in a New York bank. He also had a job at the Coca-Cola Co. By the time he died in 1997, the Coca-Cola chairman was worth USD1 billion and had transformed Coke from a doddering giant into one of the world's most successful and admired companies. Under his leadership, Coke's stock price jumped 3500%, the company tripled in size, and it controlled nearly half of the world's soft drink market. Just who was Roberto Goizueta? He was the chemical engineer with no marketing background who vaulted to the top of the world's greatest marketing monolith. A results-oriented taskmaster, he turned Coke upside down by declaring there would be "no sacred cows" at the tradition-bound company. Two of his biggest career movesNew Coke and Coke's purchase of Columbia Pictureswere disasters that he converted into triumphs. Unloading assets, reinventing Coke's finances, and marching into new markets around the globe, Goizueta transformed Coca-Cola into a new kind of company: the brand-marketing powerhouse. For Goizueta, the words "Coke Is It" were more than just a marketing slogan; they described a corporate strategy. Goizueta became a hero to his fellow chief executives, to Coke's stockholders, and to Coke drinkers around the world. His controversial USD81 million payday for 1991 made him one of the highest-paid chief executives ever. But, until now, little has been known about the man. I'd Like the World to Buy a Coke takes a candid look at the life and career of one of the longest-serving and highest-paid chief executives in history. Author David Greising, the Atlanta bureau chief of BusinessWeek, interviewed dozens of top executives and close friends, reviewed a trove of correspondence and corporate records, and drew from previously unpublished interviews with Goizueta and other key players to tell the Roberto Goizueta story as it's never been told before. Greising chronicles every phase in a career fraught with surprising twists and turns, from Goizueta's watershed decision to break away from his father and work for Coke, to his flight from Cuba, to his grooming for the chairman's job and the bitter battle for Coke's corner office. The book gives previously unpublished insight into Coke's conquest of eastern Europe and push for truly worldwide distribution, its controversial hiring of the Hollywood talent agency behind the "Always Coca-Cola" campaign, Goizueta's behind-the-scenes push to bring the Olympics to Atlanta, and his careful selection of his own successor, years before his sudden death from lung cancer in October 1997. "We don't get paid to be right. We get paid to produce results." Roberto Goizueta Roberto Goizueta was one of the most successful executives of all time. In 16 years under his leadership, the Coca-Cola Company's stock market value rose 3500%, from USD4 billion to USD150 billion. Sales jumped from USD6 billion to USD19 billion. When he died suddenly in late 1997, Coke controlled nearly half of the world's soft drink market. "Roberto C. Goizueta.[built] one of the greatest generators of shareholder wealth in corporate history. The New York Times "Roberto was a giant of a man, a giant of American industry and a great competitor." Roger Enrico, Chairman, PepsiCo "Perhaps no other corporate leader in modern times has so beautifully exemplified the American dream. He believed that, in America, all things are possible. He lived that dream. And because of his extraordinary leadership skills he helped thousands of others realize their dreams as well." Jimmy Carter. "Roberto C. Goizueta.left a legacy that extends far beyond Coca-Cola Co. He's the man who showed that a company could expand by narrowing its focus to soft drink sales and that a brand name could become a marketing juggernaut." The Wall Street Journal. "Roberto Goizueta set the standards for business leadership around the world and the legacy he leaves behind includes .a company that is part of our culture with an undisputed reputation for excellence." George M. C. Fisher, CEO of Eastman Kodak Co.…

Condition: good. Book is in good condition and has some writing, underlining, and or highlighting inside. Cover may have some cosmetic wear.

Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: Good. Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it.The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.…

Paperback. Condition: Fair. Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it.The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.…

hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Condition: acceptable.

Hardcover. Condition: Acceptable. No Jacket.

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.