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Language: English
Published by Taylor and Francis Ltd, GB, 2023
ISBN 10: 1032358017 ISBN 13: 9781032358017
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Paperback. Condition: New. eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let's get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business. Online resources include PowerPoint slides and a test bank.
Language: English
Published by Routledge 2023-06-05, 2023
ISBN 10: 1032358017 ISBN 13: 9781032358017
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Language: English
Published by Taylor and Francis Ltd, GB, 2023
ISBN 10: 1032358017 ISBN 13: 9781032358017
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let's get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business. Online resources include PowerPoint slides and a test bank.
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 9th ed. edition. 444 pages. 10.00x7.00x0.90 inches. In Stock.
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Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 9th ed. edition. 444 pages. 10.00x7.00x0.90 inches. In Stock.
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Language: English
Published by Taylor and Francis Ltd, GB, 2023
ISBN 10: 1032358017 ISBN 13: 9781032358017
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.
Paperback. Condition: New. eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let's get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business. Online resources include PowerPoint slides and a test bank.
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Soft cover. Condition: Very Good. Dust Jacket Condition: Very Good. 9th Edition. Clean With No Remarks Or Highlights Inside. Soft Cover 435 Pages With An Index, Paperback. This Book Is Not Signed. 9Th Edition.books are NOT signed. We will state signed at the description section. we confirm they are signed via email or stated in the description box. - Specializing in academic, collectiblle and historically significant, providing the utmost quality and customer service satisfaction. For any questions feel free to email us.
Language: English
Published by Taylor and Francis Ltd, GB, 2023
ISBN 10: 1032358017 ISBN 13: 9781032358017
Seller: Rarewaves.com UK, London, United Kingdom
Paperback. Condition: New. eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let's get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business. Online resources include PowerPoint slides and a test bank.
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Paperback. Condition: Brand New. 9th edition. 435 pages. 10.00x7.00x1.00 inches. In Stock.
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Hardcover. Condition: Brand New. 9th edition. 444 pages. 10.00x7.00x1.10 inches. In Stock.
Seller: moluna, Greven, Germany
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Raymond D. Frost is Professor of Analytics Information Systems at Ohio University, USA. He has published scholarly papers in the fields of information systems and marketing.Alexa K. Fox is Assistant Professor of Marketing at the Univ.