Flip Wilson Budweiser (1 results)
- Softcover
- Photo
Seller: Max Rambod Inc, Woodland Hills, CA, U.S.A.Max Rambod Inc
Contact seller5-star seller[African American] [Entertainment] Flip Wilson Budweiser Ad Photo Proof Sheets. Circa 1970s. Set of 2 black-and-white photographic proof sheet, approximately 8" x 10" each, containing multiple frames of Flip Wilson posing in promotional imagery for Budweiser beer. Both printed on single-weight photographic paper with crop marks…and printer's notations in the margins. These proof sheets captures groundbreaking African American comedian, actor, and television host, Flip Wilson, in staged promotional shots for Budweiser, one of the largest beer brands in the United States. Wilson was best known as the creator and star of The Flip Wilson Show during the early to mid 1970s, and was ranked the first successful network variety series hosted by a Black entertainer, leading him to become a household name in the early 1970s. The show was celebrated for characters such as Geraldine Jones and for his catchphrase, "The devil made me do it." His endorsement of Budweiser reflects a moment when major American advertisers increasingly turned to Black celebrities to reach broader audiences, though such representation was still relatively rare in the alcohol and beverage sector. The proof sheet format, with its sequential image frames, reveals the commercial photography process in mid-20th-century advertising, allowing art directors to review pose variations, facial expressions, and product placement before final selection. These serve as both an artifact of African American celebrity branding and a record of Budweiser's marketing strategies in an era when television, print ads, and promotional stills were central to consumer culture. Minor edge wear, overall very good condition. Some rare pieces of advertising ephemera documenting the intersection of Black stardom and corporate sponsorship during the 1970s.