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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
paperback. Condition: Fair.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Condition: acceptable. Fast Free Shipping â" A well-loved copy with text fully readable and cover pages intact. May display wear such as writing, highlighting, bends, folds or library marks. Still a complete and usable book. Supplemental items like CDs or access codes may not be included.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.45.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Condition: acceptable. The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing age related spots and browning . May NOT include discs, access code or other supplemental materials.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.45.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.45.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.45.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.45.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.45.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.45.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.45.
-
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.45.
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The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value
Published by University of Pennsylvania Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton Digital Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
-
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
-
Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Condition: good. Signs of wear and consistent use.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
paperback. Condition: WE SHIP DAILY WITH TRACKING.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
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Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Condition: As New. Unread book in perfect condition.
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Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Condition: New.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Condition: New.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Condition: New.
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The Customer Centricity Playbook
Published by Wharton Digital Press, US, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Paperback. Condition: New. 2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google. How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? They discovered a simple truth-and acted on it: Not all customers are the same, regardless of how they appear on the surface. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: Develop a customer-centric strategy for your organization Understand the right way to think about customer lifetime value (CLV) Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide Fader's first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value. "A must-read."-Aimee Johnson, Chief Marketing Officer, Zillow "The Customer Centricity Playbook offers fundamental insights to point organizations of any size in the right direction."-Rob Markey, Partner, Bain and Company, Inc., and coauthor, The Ultimate Question 2.0 "Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders."-Susan Johnson, Chief Marketing Officer, SunTrust Banks.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Condition: New. SUPER FAST SHIPPING.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Published by Wharton School Press, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
paperback. Condition: New. In shrink wrap. Looks like an interesting title!
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The Customer Centricity Playbook
Published by Wharton Digital Press, US, 2018
ISBN 10: 1613630905 ISBN 13: 9781613630907
Language: English
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
£ 18.96
Convert currencyFree shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback. Condition: New. 2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google. How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? They discovered a simple truth-and acted on it: Not all customers are the same, regardless of how they appear on the surface. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: Develop a customer-centric strategy for your organization Understand the right way to think about customer lifetime value (CLV) Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide Fader's first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value. "A must-read."-Aimee Johnson, Chief Marketing Officer, Zillow "The Customer Centricity Playbook offers fundamental insights to point organizations of any size in the right direction."-Rob Markey, Partner, Bain and Company, Inc., and coauthor, The Ultimate Question 2.0 "Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders."-Susan Johnson, Chief Marketing Officer, SunTrust Banks.
