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Edward M Gottschall Editor (5 results)
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Typographic Directions, Advertising Directions 4: Trends in Visual Advertising
Published by Art Directions, 1964
First Edition
Hardcover. Condition: Very Good. No Jacket. 1st Edition. age discoloration to end papers, otherwise a clean, sound, gently used copy, quarto, 279 pages, silver and black pictorial boards, issued without dust jacket.
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Advertising Directions Three: Trends in Visual Advertising Photography
Published by Art Directions Book Co., 1962
Hardcover. Condition: Very Good. Book is very good, dust jacket has a chip at top of spine and rubbing. U.S. orders are shipped from Lewiston, NY location.
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TYPOGRAPHICAL DIRECTIONS. ADVERTISING DIRECTIONS 4: TRENDS IN VISUAL ADVERTISING.
Published by (NY, [1964])., 1964
Seller: Steve Finer - Rare Books, Greenfield, MA, U.S.A.
Association Member: SNEAB
Seller rating 4 out of 5 stars
First Edition
4to, pictorial cloth, dust jacket, 279pp. Illustrated throughout. First Edition. A Very Good copy.
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Typographic Directions: Advertising Directions 4: (Trends in Visual Advertising)
Published by Art Directions Book Co., 1964
Hardcover. Condition: Very Good. Proof copy of the book with signoff initials. Internal text appears unmarked. Some edge wear, particularly around the head and tail of spine. The book includes articles from a number of authors and traces the developement of advertising typography from the Bauhaus period to the early 1960's. Typography is seen through the lens of a number of fields (advertising, direct mail, promotion, editorial, book publishing,etc). Contributors include Freeman Craw, Hal Zamboni, Mahlon Cline, Edward Gottschall, Aaron Burns, Klaus Schmidt, Robert Pliskin, Bob Jones and others. Indices. Advertisements. 278p.
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Typographic Directions: Advertising Directions 4-
Published by Art Directions Publishing-, 1964
Seller: "Pursuit of Happiness" Books, Oakland, CA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Hardcover/ pub. 1964/ Gd.+ condition/277 pages- Reveals the thinking behind- and the execution of- the most effective typography of the early 20th century. An analysis of the typography in all fields. .advertising, direct mail, promotion, editori al, book publishing, records, etc. (E13126). Book.
