Published by Tsinghua University Press, 2016
ISBN 10: 7302428859 ISBN 13: 9787302428855
Language: Chinese
Seller: liu xing, Nanjing, JS, China
£ 68.87
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Add to basketpaperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2016-3-1 Pages: 416 Publisher: Tsinghua University Press textbook is divided into four series of 14 chapters. the first series. and A Brief History of Advertising Fundamentals; Part II. the advertising market and management; third eds. advertising practices and evaluation; advertising innovation Part IV. network Communication. Covering advertising overview. brief history of advertising. advertising basic theory. advertising marketing and advertising envi.