Don Kleinmuntz David Schkade (3 results)

Paperback. Condition: New. Print on Demand. This book ponders the cognitive effects of how information is presented on computer displays in decision-making. As we increasingly rely on computers in professional and personal situations, this book presents a unique theory that explores how the way information is displayed can influence the path we take to make decisions. The author argues that certain display characteristics impact a decision-maker's selection of cognitive strategy, which in turn can influence the quality of the decision. Throughout the book, the author explains concepts that support this approach, such as cognitive effort and decision accuracy. The author also explores the potential for simulations in advancing and operationalizing the cost-benefit approach to strategy selection. Overall, this book offers a valuable perspective on the impact of information displays on decision-making, providing insights that can help improve the design of decision support systems. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.

Gebunden. Condition: New.

Condition: New. Print on Demand pp. 36.