Published by Beijing Institute of Technology Press, 2023
ISBN 10: 7576332735 ISBN 13: 9787576332735
Language: English
Seller: liu xing, Nanjing, JS, China
paperback. Condition: New. Paperback.Pub Date:2023-12 Pages:219 Language:Chinese Publisher:Beijing Institute of Technology Press This textbook focuses on improving the brand awareness of the target audience. takes the digital marketing needs of enterprises as the background. integrates marketing thinking and digital advertising technology. and reflects the application of new technologies such as big data and artificial intelligence in the field of marketing. The content includes digital marketing overview. digital inte.