Chen Fei Long Wang Xin (1 results)

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History of Marketing Management Thought Recommended by Zhu Hongren. Chen Chuanming. Huang Sujian. Su Yong. Song Zhiping. Xu Shaochun and Shi Wei(Chinese Edition)
CHEN FEI LONG . WANG XIN GANG . ZHEN YING PENG
Language: English
Published by Enterprise Management Publishing House, 2023
7516427829 / 9787516427828
- Hardcover
Seller: liu xing, Nanjing, JS, Chinaliu xing
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Hardcover. Condition: New. Language:Chinese.HardCover.Pub Date:2023-02 Pages:352 Publisher:Enterprise Management Press This book takes marketing management thought as the research object. takes marketing management related theories as the theoretical basis. applies the method of combing academic history. overlooks the overall history of marketing management thought. and deeply discusses the historical background. logical relationship. growth and development of thought. and the knowledge basis for the formation of thoug.…