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Add to basketpaperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2015-2-1 Publisher: HarperCollins UK beyond subversive innovation. against a new era of innovation Contents: brand relevance [directory] I praise the Chinese version of sequence correlation brands IX only way David A g world-class brand management guru Translator once again to create and lead the future theory Cui Hongbo brand strategy XIII Brand Management Consultants Limited Shanghai right view opens up new competitive battleground CEO Preface XVII of t.