Language: English
Published by Wiley & Sons, Incorporated, John, 2008
ISBN 10: 1405144106 ISBN 13: 9781405144100
Seller: Better World Books, Mishawaka, IN, U.S.A.
First Edition
Condition: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Paperback. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by Wiley & Sons, Incorporated, John, 2013
ISBN 10: 0470673095 ISBN 13: 9780470673096
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Language: English
Published by Wiley-Blackwell (edition 2), 2013
ISBN 10: 0470673095 ISBN 13: 9780470673096
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Fair. 2. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
paperback. Condition: Poor. Has heavy highlighting, underlining and/or writing, shelf wear, corner wear, CD-ROM or supplement may not be included. The book is still a good reading copy. Has heavy water damage, but book is still usable.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Language: English
Published by Rowman & Littlefield Publishers, 2019
ISBN 10: 1538114070 ISBN 13: 9781538114070
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by Rowman & Littlefield Publishers, 2019
ISBN 10: 1538114070 ISBN 13: 9781538114070
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by Rowman & Littlefield Publishers, 2019
ISBN 10: 1538114070 ISBN 13: 9781538114070
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
Condition: Good. This book has been examined carefully and the cover shows some wear. There may be some highlighting or writing inside, but the pages are mostly clean. Fast Shipping - Safe and Secure Mailer - Our goal is to deliver a better item than what you are hoping for! If not we will make it right!
Language: English
Published by Wiley & Sons, Incorporated, John, 2013
ISBN 10: 0470673095 ISBN 13: 9780470673096
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Language: English
Published by Rowman & Littlefield, 2019
ISBN 10: 1538114070 ISBN 13: 9781538114070
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Paperback. Condition: Good. 2nd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781405144100.
Language: English
Published by Rowman & Littlefield, 2019
ISBN 10: 1538114070 ISBN 13: 9781538114070
Seller: Textbooks_Source, Columbia, MO, U.S.A.
paperback. Condition: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Language: English
Published by Rowman & Littlefield Publishers, 2025
ISBN 10: 1538192861 ISBN 13: 9781538192863
Seller: Books From California, Simi Valley, CA, U.S.A.
paperback. Condition: Very Good.
Language: English
Published by Rowman & Littlefield, 2019
ISBN 10: 1538114070 ISBN 13: 9781538114070
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Language: English
Published by Rowman & Littlefield, 2019
ISBN 10: 1538114070 ISBN 13: 9781538114070
Seller: Textbooks_Source, Columbia, MO, U.S.A.
paperback. Condition: New. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Condition: new.
Language: English
Published by Rowman & Littlefield, 2019
ISBN 10: 1538114070 ISBN 13: 9781538114070
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by RL-Rowman & Littlefield Publishers, 2025
ISBN 10: 1538192861 ISBN 13: 9781538192863
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Language: English
Published by John Wiley & Sons, Incorporated, 2013
ISBN 10: 0470673095 ISBN 13: 9780470673096
Seller: TextbookRush, Grandview Heights, OH, U.S.A.
Condition: Brand New.
Language: English
Published by Bloomsbury Publishing Plc, US, 2025
ISBN 10: 1538192861 ISBN 13: 9781538192863
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. Advertising Account Planning in the Digital Media Landscape is every student and future advertising professionals' guide to contemporary research and implementation strategies for today's most successful campaigns.From data analytics to building a creative brief, this book systematically covers the tools and skills needed to be a successful advertising account planner. The second edition builds on core strategies with the newest digital opportunities, adding activities using AI tools, new student and instructor resources, and an entirely new chapter on consumer insights.
Language: English
Published by RL-Rowman & Littlefield Publishers, 2025
ISBN 10: 1538192861 ISBN 13: 9781538192863
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Bloomsbury Publishing Plc, Lanham, MD, 2019
ISBN 10: 1538114070 ISBN 13: 9781538114070
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condition: new. Paperback. Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape seeks to bridge that gap by providing a strategic understanding of what the account planner does, a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging manner, Advertising Account Planning helps students understand the job of an account planner in this contemporary moment. From data analytics to building a creative brief, this core text systematically covers the tools and skills needed to be a successful advertising account planner. Features:Teaches advertising as consumer engagement using the POEM (paid, owned and earned media) modelCovers a range of research techniques including databases, free social media monitoring tools, and customer mapping and critical analysis of adsIllustrates the strategic process that culminates in developing the creative briefIncorporates interviews from industry professionals to give a sense of the actual jobIncludes assignments, discussions and additional readings Advertising Account Planning in the Digital Media Landscape seeks to bridge the gap between account planning and digital landscape. This text provides a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Condition: New.
Condition: New. pp. 312 Index 2nd Edition.
Condition: New. pp. 312.