Bimal Kumar Kapoor (6 results)

Condition: New. pp. 255 Illus.

Condition: New. pp. 255.

Hardbound. Condition: As New. New. Contents Preface. 1. Foundational elements of tourism. 2. Tourism and hotel industry. 3. Historical background. 4. Characteristics of hotels. 5. Industry in operation. 6. Industry of hospitality. 7. Hotel industry Indian perspective. Index. Bibliography. Tourism covers what is generally referred to as the visitor industry the hospitality industry the travel industry or the convention and tourism industry. Hotels is the one of the important elements of tourist industry. The tourist industry should give due consideration to this elements access the exiting situation and plan for improvement. The resent book deals with several important topics of tourism and hotel industry. It illuminate the various aspects of tourism and hotel industry. 250 pp.

Condition: New. pp. 255.

Hardbound. Condition: As New. New. Contents Preface. 1. Concept of marketing. 2. Tourism product. 3. Preparing budget. 4. Productive value. 5. Marketing channels. 6. The customers. 7. Sale network. 8. Internal and external marketing. 9. Publicity and advertisement. Index. Bibliography. From the preface The marketing is the key factor for the success of any business group. Tourism marketing means the marketing of the goods and services required in tourism. It is the process in which we generate the demand and availability of the goods and services. Initially supply being short of demand it issues to mainly the Sales management function as distinct from the market management function. The rapid industrial advancement subsequently placed at the disposal of the customers a large variety of goods of improved quality and in abundant quantity from a large number of competing manufactures. This compelled manufacturers to give greater consideration to the needs of the customers. This factor eventually led to the adoption of marketing concept. Considerably this book will be very helpful in the field of tourism marketing. 248 pp.

Hardbound. Condition: As New. New. Contents Preface. 1. Historical background. 2. Travel motivations. 3. Tourism. 4. Tourism management. 5. Marketing for tourist. 6. Organisation of tour. 7. Planning and development of tourism. 8. Fairs of travel industry. 9. Management of Airways. Index. Bibliography. From the Preface Most early travel was related to trade and commerce. Throughout history traders and merchants have travelled to far off lands in order to trade with other regions and social communities. Travellers from distant lands started moving in large numbers and visited many places for the purpose of commerce. With the steady opening of the trade rules travel has become easier as well as regulated. Considerably this book will be very helpful in the study of Tourism Management. 248 pp.