Published by Bamboo Cycle Co., Ltd. 1897, 1897
Seller: Jarndyce, The 19th Century Booksellers, London, United Kingdom
Single folded oblong 4to sheet. v.g. A price list for bamboo bicycles, festooned with endorsements and favourable comparisons with steel versions. The twelve models listed include the Lady's Popular Safety (20 guineas), the 'Youth's Machine' (15 Guineas), and the 'Light Roadster Tricycle' (33 guineas). The Bamboo Bicycle Co., founded in 1894 with a showroom in Holborn, was remarkably ahead of its time. Unfortunately innovation frequently goes unrewarded, and this publication's boast of producing 'The Cycle for '97' proved a little too prescient, with the company going out of business in 1899, in part due to the expense of their machines. Bamboo is only now gaining popularity as a material for bicycle production for its excellent sustainability, strength-to-weight ratio, and vibration control (these latter two attributes are frequently referred to in this leaflet).