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Marketing (study guide books in the 21st century higher education planning materials)(Chinese Edition)
Published by Jilin University Pub. Date :2008-08-01 version 2, 2000
ISBN 10: 7560133355 ISBN 13: 9787560133355
Language: English
paperback. Condition: New. Language:Chinese.Pages Number: 165 Publisher: Jilin University Pub. Date :2008-08-01 version 2. Contents: Introduction Chapter I Chapter II of marketing research and forecasting marketing environment Chapter III Chapter IV market and buying behavior of consumers Chapter Organization and purchase behavior analysis market competitor analysis Chapter VI Chapter VII Chapter VIII of target marketing. product strategy. pricing strategy Chapter IX Chapter X Chapter XI distribution strategy. marketin.
