Amit Kumar Singh Priyanka Mahanta (12 results)

Condition: New.

Condition: New.

Condition: New.

Condition: New. pp. 384.

Hardcover. Condition: New. Business is now much more actively striving to control the social and environmental effects of its actions, both internally and externally, in addition to becoming more conscious of those effects. In order to respond to this more complicated social and political backdrop, many businesses are turning to sustainability driven innovation in their goods, services, and business models. However, firms must decide whether to engage in incremental innovation or radical innovation while handling these new problems. This is due to the fact that many underlying technologies and systems in important industries like energy, transportation, etc. are now seen as essentially unsustainable because they rely on finite or non-renewable resources, or because they are at the root of serious global environmental issues like biodiversity loss or climate change. So there is a need for radical alternatives in society. Firms have access to a variety of environmental measures, from proper housekeeping to integrating sustainability objectives into all corporate operations. Businesses must develop competencies, such as those in innovation, marketing, and communications, as well as the ability to manage relationships with regulators, clients, suppliers, and societal opinion leaders, such as civil society organisations. Therefore, how a company manages its external relationships has a significant impact on the challenge of innovation in management. Additionally, it is important to consider how the analysis of innovation management is connected to a web of relationships with wider socio-technical regimes, regulatory and social governance, and (global) value chains. Therefore, the main concern is about whether and how a company should commit the limited innovative resources to enhancing environmental performance, which could be expensive and result in benefits that aren't always entirely recoverable.

N.A. Condition: New. ISBN:9789390692972.

Condition: New. pp. 384.

Condition: New. pp. 384.

Hardcover. Condition: New. The dynamic shift towards sustainability and protection of environment by the consumer has led to major changes in the marketing strategies. Marketers are focusing towards developing green products and marketing them with the help of sustainable green marketing practices, the shift towards environment protection and creation of green marketing strategies have led development for better marketing practices all over the world and in India. Green Marketing is a mechanism to achieve sustainability and environmental protection, where sustainability has become a great issue in the world and the world has become more conscious towards the environment protection. Green marketing is still in the evolving phase in India. There are lots of opportunities available for the marketers to use these practices efficiently. This would really help for a positive change if strict protocols are made by the government bodies to support and whole of the world follows the same. As it become essential for all of us to work together towards protection of our environment. The main aim of this book is to develop the conceptual and practical understanding of Environmental marketing, Green Branding, Green washing, Consumer Behavior, Electronic Banking, Green Advertising, Green Consumerism, Green Marketing Risk Management, Social Media Sustainability and other important issues relating to green marketing and sustainable development. We are of firm belief that the Book will be helpful to researchers, scholars, corporate executives, government officers, NGOs and other activist from different disciplines in conducting research and creating awareness about green marketing and sustainable development.

N.A. Condition: New. ISBN:9789394569508.

Hardcover. Condition: New. New. book.

Hardcover. Condition: New. India has reason to be worried about climate change because a large portion of its population relies on weather patterns industries such as agriculture, forestry, and fishing for a living. Climate change is one of the most pressing global environmental issues confronting humanity, with ramifications for food production, natural ecosystems, freshwater supply, and human health, among other things. If a green claim is shown to be incorrect or misleading, companies who use misleading labelling, such as all natural and green claims, may have major consequences for their brands and revenues. Green washing, in other terms, is the practice of promoting products and services as green, natural, and environmentally safe when it is not. This highly insightful and illuminative volume tried to bring unpublished high-quality research papers and articles, throwing light on the significant insights into the substantive content. Moreover, the anthology will attempt to expedite the dissemination of knowledge amongst academicians and researchers globally. Furthermore, it is worth noting that the edited book aims to look at complete, unique, and unpublished research studies that must primarily deal with green washing and climate change. The main aim of this book is to develop the conceptual and practical understanding of Green washing, Environmental marketing, Green Myopia, Sustainability, Green Digital Marketing Electronic Banking, Green Marketing, Green Branding, Electronic Banking, Green Advertising, Green Consumerism, Green Marketing Risk Management, Social Media Sustainability and other important issues relating to green washing and climate change.