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  • Language: English

    Published by Routledge, 2013

    0415523192 / 9780415523196

    Series: Book 1 of 5 - Media Management and Economics Series

    • Softcover
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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Very Good. This volume examines how social media is evolving as an industry?it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.…

  • Language: English

    Published by Allyn & Bacon (edition ), 2000

    0205307914 / 9780205307913

    • Softcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Paperback. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Language: English

    Published by Wiley-Blackwell (edition 2), 2002

    081382124X / 9780813821245

    • Softcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Paperback. Condition: Fair. 2. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

  • Language: English

    Published by Routledge, 2013

    0415523192 / 9780415523196

    Series: Book 1 of 5 - Media Management and Economics Series

    • Softcover

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    Paperback. Condition: Very Good. This volume examines how social media is evolving as an industry?it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.…

  • Language: English

    Published by Routledge, 2013

    0415523192 / 9780415523196

    Series: Book 1 of 5 - Media Management and Economics Series

    • Softcover

    Seller: HPB Inc., Dallas, TX, U.S.A.HPB Inc.

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    Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

  • Language: English

    Published by Wiley-Blackwell, 2002

    081382124X / 9780813821245

    • Softcover

    Seller: St Vincent de Paul of Lane County, Eugene, OR, U.S.A.St Vincent de Paul of Lane County

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    Condition: Good. THE CORNERS OF THE BOOK ARE DINGED OR BUMPED. paperback 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects.

  • Language: English

    Published by Routledge, 2013

    0415523192 / 9780415523196

    Series: Book 1 of 5 - Media Management and Economics Series

    • Softcover
    • First Edition

    Seller: One Planet Books, Columbia, MO, U.S.A.One Planet Books

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    paperback. Condition: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

  • Language: English

    Published by Routledge, 2013

    0415523192 / 9780415523196

    Series: Book 1 of 5 - Media Management and Economics Series

    • Softcover
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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Language: English

    Published by Allyn & Bacon, 2000

    0205307914 / 9780205307913

    • Softcover
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    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Wiley & Sons, Incorporated, John, 1996

    0813821282 / 9780813821283

    • Softcover

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Wiley & Sons, Incorporated, John, 1996

    0813821282 / 9780813821283

    • Softcover

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Wiley & Sons, Incorporated, John, 1996

    0813821282 / 9780813821283

    • Softcover

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Used - Very good

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    Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Iowa State Pr, 1996

    0813821282 / 9780813821283

    • Softcover

    Seller: More Than Words, Waltham, MA, U.S.A.More Than Words

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    Condition: Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping.

  • Language: English

    Published by TPRS Books, 2017

    160372205X / 9781603722056

    • Softcover

    Seller: Bookworksonline, Crossville, TN, U.S.A.Bookworksonline

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    Soft cover. Condition: New. Dust Jacket Condition: Not Issued. French Edition. New 2017 Copyright In Soft Cover Format, Ma Voiture, A Moi: French Level 2 Student Soft Text With Chapitres 1-12, Illustrations, Glossaire In French And English, 81 Pages, Pictorial Blue, Yellow Cover Featuring A Yellow Auto, French Edition; 5.00"W X 7.00"H; CD, Access Code, Software Not Issued, Dimensions: ISBN 10: 160372205X ISBN 13: 9781603722056 (2017 Copyright). Laia Amela Albarran (illustrator).…

  • Language: English

    Published by Cengage Learning, Inc, 2012

    111134437X / 9781111344375

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good.

  • Language: English

    Published by Cengage Learning, 2012

    111134437X / 9781111344375

    • Softcover

    Seller: HPB-Red, Dallas, TX, U.S.A.HPB-Red

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    paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority.

  • Language: English

    Published by Wadsworth, 2012

    111134437X / 9781111344375

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    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Very Good. 5th Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Wadsworth, 2012

    111134437X / 9781111344375

    • Softcover

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Good. 5th Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Routledge, 2010

    0415990467 / 9780415990462

    • Softcover
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    Paperback. Condition: Good. The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household and individual) looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study. Key features of this innovative text include: topics new to media economics texts, such as finance and investment, labor, and social aspectsaccessible discussion of complicated concepts and their application to media industries new directions for both theoretical and methodological areas. With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.…

  • Language: English

    Published by Routledge, 2010

    0415990467 / 9780415990462

    • Softcover

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    paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

  • Language: English

    Published by Cengage Learning, Inc, 2016

    1305077563 / 9781305077560

    • Softcover
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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Very Good. Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges, end-of-chapter case studies put you directly in the role of decision-maker -- helping prepare you for a career in today's electronic and digital media field. …

  • Language: English

    Published by Cengage Learning, Inc, 2016

    1305077563 / 9781305077560

    • Softcover
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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges, end-of-chapter case studies put you directly in the role of decision-maker -- helping prepare you for a career in today's electronic and digital media field.…

  • Language: English

    Published by Cengage Learning, 2016

    1305077563 / 9781305077560

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    Paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority.

  • Language: English

    Published by Cengage Learning, Inc, 2012

    111134437X / 9781111344375

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    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Paperback. Condition: Good.

  • Language: English

    Published by Wadsworth Pub Co, 2012

    111134437X / 9781111344375

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    Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.-OnTimeBooks-

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    Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

  • Language: English

    Published by Routledge, 2010

    0415990467 / 9780415990462

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    Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

  • Language: English

    Published by University of Nebraska Press, 2015

    0803265344 / 9780803265349

    Series: Book 11 of 34 - The Mexican Experience

    • Softcover

    Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.Midtown Scholar Bookstore

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    Paperback. Condition: Good. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized.

  • Language: English

    Published by John Wiley and Sons Ltd, United Kingdom, Hoboken, 2013

    1405122528 / 9781405122528

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    Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks

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    Paperback. Condition: Very Good. This manual is aimed at all healthcare practitioners, from novice to expert, who care for the critically ill patient, recognising that different disciplines contribute to the provision of effective care and that essential knowledge and skills are shared by all practitioners. It provides evidence-based guidelines on core critical care procedures and includes a comprehensive competency framework and specific competencies to enable practitioners to assess their abilities and expertise. Each chapter provides a comprehensive overview, beginning with basic principles and progressing to more complex ideas, to support practitioners to develop their knowledge, skills and competencies in critical care. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Language: English

    Published by Routledge, 2010

    0415990467 / 9780415990462

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    Paperback. Condition: Good. The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household and individual) looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study. Key features of this innovative text include: topics new to media economics texts, such as finance and investment, labor, and social aspectsaccessible discussion of complicated concepts and their application to media industries new directions for both theoretical and methodological areas. With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.…

  • Language: English

    Published by Cengage Learning, Inc, 2016

    1305077563 / 9781305077560

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    Paperback. Condition: Very Good. Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges, end-of-chapter case studies put you directly in the role of decision-maker -- helping prepare you for a career in today's electronic and digital media field. …