Akshay Kumar Nayak Samir Singh (2 results)

At the time of Independence in 1947 All India Radio consisted of only a small network of six stations The number of receiving sets was 25 lakhs that is one for every 12500 persons in the country This would hardly characterize the organization as a mass communication system; and among the available mass media radio was the only channel that had the potentiality to be quickly developed into an effective and truly national services That was particularly so since the reach of the printed word was limited as only about 30 per cent of the population was literate and 80 per cent lived in villages So of necessity the quick development of radio became the policy of the planners and the Government under the Successive five-year plans Being the principal mass media the objective of radio development after Independence was stated to be twofold 268 pp.

The Book titled Mass Communication Today" has been brought out with the main objective of enlightening the readers regarding the latest trends in mass communication besides different aspects of communication concepts styles and theories verbal and non-verbal communication We are sure that this book will be quite useful to the students of Bachelor of Journalism and Mass Communication BJMC and of Master of Journalism and Mass Communication MJMC besides researchers under going MPhil and PhD Degree programmes 332 pp.