Nikhil Sharma

I'm Nikhil Sharma. I build and run the technical back office for a DTC ecommerce brand: the inventory systems, fulfilment tooling, carrier integrations, and AI workflows that keep a store actually shipping. Before that, and still selectively, I ran full-stack marketing for Shopify brands, managing multimillion dollar monthly budgets across Google and Meta Ads.

I've written two books. The Ultimate Shopify Store Marketing Checklist is for owners getting a store off the ground: everything that needs to be in place before and after launch, as an actual checklist. AI Workflows for Shopify is the other end of the journey, a story-driven book about the invisible systems that let a tiny team run a big store, told through a fictional beauty brand because the real lessons came from living with these systems, not reading about them.

The through-line in both: the clever part is rarely the hard part. The plumbing is.

When I'm not building or writing, I'm outnumbered by pets. Our dog Shera has been with the family for years, and he runs the household.