Arvind Solenne
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The Customer Lock-In Playbook: How Businesses Build Loyalty Without Trapping People
Solenne, Arvind
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Better Than Bigger: How Focused Companies Beat Larger Competitors
Solenne, Arvind
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The Focused Enterprise: Why Narrow Markets Often Create Bigger Winners
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The Niche Advantage: How Small Markets Create Strong Businesses
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The Switching Cost Strategy: How to Make Customers Stay Because They Want To
Solenne, Arvind
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The Customer Advantage: How Deep Understanding Beats Bigger Budgets
Solenne, Arvind
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