Robert M Nideffer Ph.D.

Robert M. Nideffer, Ph.D., is a psychologist, author, and internationally recognized authority on attention, performance, and human behavior. Over a career spanning more than five decades, he has worked with Olympic and professional athletes, coaches, military special operations personnel, business executives, and organizations around the world. His research and practical experience led to the development of widely used psychological assessment and performance-training systems.

His writing explores two sides of the same lifelong question: How do people adapt to the challenges they face? Performing Under Pressure examines that question at the individual level—why people excel, struggle, or choke when the stakes are high. Healing A Broken World broadens the lens, examining adaptation, technology, human behavior, and the challenges confronting society and our planet.