J David Lewis

David Lewis describes himself as the product from a long line of storytellers. His friends and financial planning clients remember him for stories he used to illustrate advice and make it memorable. Indeed, the expression that became the cornerstone of his firm’s marketing, “there is more to money than money,” was conceived in a staff meeting story while his team was discussing ways to help a clients understand the complexity of a decision they needed to make.

When David wrote financial newsletters, he explained current events in terms of historical and economics stories that gave them context.

When David talks about his photographs, he is more likely to describe the emotions he felt when the visions for them entered his mind than the technical and equipment decisions he used to share those feelings.