Mona Moufahim (34 results)

Condition: New.

Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9783030832285.

Condition: As New. Unread book in perfect condition.

Condition: New.

Condition: New. In.

Condition: New.

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: New. 1st ed. 2022 edition NO-PA16APR2015-KAP.

Hardcover. Condition: Brand New. 178 pages. 8.27x5.83x8.27 inches. In Stock.

Condition: New.

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: As New. Unread book in perfect condition.

Condition: New.

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: New. In.

Condition: New.

Condition: New.

Condition: New.

Hardcover. Condition: Brand New. 176 pages. 9.68x6.87x9.61 inches. In Stock.

Condition: new. Questo è un articolo print on demand.

Paperback. Condition: new. Paperback. This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The volume brings together leading international critical marketing scholars who apply a wide range of theoretical and methodological tools to nurture students ability to think outside the narrow confines of conventional management ideology. The contributions, which range from fascinating personal reflections to deep engagement with theory, are united by a desire to share insights about how to turn teaching in marketing away from mere training towards rigorous and broad education about markets and their place in society. The innovations discussed can be as challenging and inspiring for the reader as they were for the students in the classes. The aim of this book is to support educators to help students develop into professionals (and people) who engage seriously with the societal effects of their actions.Towards Transformative Education in Marketing is an essential resource for students and teachers of marketing, marketing pedagogy, business studies. This book will also appeal to those interested in innovative and critical approaches to the field. The chapters in this book were originally published as a special issue of Journal of Marketing Management. This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars to contribute to an understanding of processes in the political market, using the lens of political branding theories. Authors from various disciplinary backgrounds, including social psychology, marketing, and media and communications, provide commentaries and analyses of branding processes in different national contexts, all characterised by tensions and challenges. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts. 180 pp. Englisch. …

Condition: New. Print on Demand.

Condition: New. PRINT ON DEMAND.

Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understan.…

Paperback. Condition: new. Paperback. This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The volume brings together leading international critical marketing scholars who apply a wide range of theoretical and methodological tools to nurture students ability to think outside the narrow confines of conventional management ideology. The contributions, which range from fascinating personal reflections to deep engagement with theory, are united by a desire to share insights about how to turn teaching in marketing away from mere training towards rigorous and broad education about markets and their place in society. The innovations discussed can be as challenging and inspiring for the reader as they were for the students in the classes. The aim of this book is to support educators to help students develop into professionals (and people) who engage seriously with the societal effects of their actions.Towards Transformative Education in Marketing is an essential resource for students and teachers of marketing, marketing pedagogy, business studies. This book will also appeal to those interested in innovative and critical approaches to the field. The chapters in this book were originally published as a special issue of Journal of Marketing Management. This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars to contribute to an understanding of processes in the political market, using the lens of political branding theories. Authors from various disciplinary backgrounds, including social psychology, marketing, and media and communications, provide commentaries and analyses of branding processes in different national contexts, all characterised by tensions and challenges. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts.…