Gerardo A. Dada

Gerardo A. Dada is a veteran technology marketing executive, strategic advisor, and author of OutPosition. With over 25 years of experience scaling tech companies and establishing market leaders, Gerardo has spearheaded marketing, positioning, and go-to-market strategies for global technology brands and high-growth innovators, including Microsoft, Rackspace, SolarWinds, Bazaarvoice, and Catchpoint.

As the creator behind The Adaptive Marketer, Gerardo has dedicated his career to demystifying modern marketing strategy, market positioning, and category design. His framework in OutPosition translates decades of front-line executive experience into actionable strategies for business leaders, CMOs, and entrepreneurs looking to create defensible market positions, outmaneuver legacy competitors, and drive sustainable growth