Denise Pilar

Denise Pilar is co-author with Cecilia Henriques and Elizete Ignácio of the first Brazilian book on UX

Research, UX Research com Sotaque Brasileiro (Portuguese). She holds a PhD in Cognitive Psychology, a

Master’s degree and an undergraduate degree in Computer Science, and an MBA in Positive Psychology

with a focus on Leadership for Change. She has been working in UX Research & Strategy since 2009.

Her career includes roles at SAP and Nubank, and, more recently, a position as a professor of UX

Research and Product Design at SCAD (Savannah College of Art and Design) on-site, in the US, where

she led product design projects that won international awards such as the Red Dot Award, IDA, and the

European Product Design Award, among others. She believes in UX as a means to execute business

strategy while best accommodating user needs and limitations. She now operates at the intersection of

UX Strategy and Decision Intelligence, translating behavioral complexity into executable strategy for

C-level leaders and their teams.