Alex Setzler

Alex Setzler has carried a B2B software quota for more than fifteen years, selling SaaS to the enterprises that run on it and closing deals worth six and seven figures. He still carries a number today.

He is not a technologist. Everything in his first book, The Operator Layer, was built by a working seller who cannot write a line of code, which is precisely the point. His second, Quietly Ahead, came out of watching the people he loves most get talked down to by the technology industry and hunted by the people who abuse it.

He lives in Henderson, Nevada, with his wife, two daughters, and a grey cat named Gato.