Jens Hirt

Prof. Dr Jens Hirt grew up in the border triangle between Germany, France and Switzerland. He began his career with an apprenticeship in a trade. Via the Julius Maximilian University of Würzburg, he moved to Berlin, where he completed his PhD at Humboldt University. His economic perspective developed from combining research and practical experience in marketing, property and management consultancy. Practical application of theoretical concepts is key. Today, he is a professor and dean at Fresenius University of Applied Sciences, specialising in marketing and economics.