Lim, Weng Marc
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Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science
Bhattacharyya, Jishnu; Dash, Manoj Kumar; Hewege, Chandana; Balaji, M.S.; Lim, Weng Marc
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Air Asia: Penetrating into the South African Airline Industry
Lim, Weng Marc
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Panty Pad: Marketing Menstrual Pads to the Japanese Market
Lim, Weng Marc
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Anakku: Revitalising the Next to Nature Feeding Range
Lim, Weng Marc; Wan Seeto, Seing; Han Lim, Pik
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Research Methodology: A Toolkit of Sampling and Data Analysis Techniques for Quantitative Research
Lim, Weng Marc; Ting, Ding Hooi
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