Antonio Banos is the creator of the Athlete Enterprise framework and the author of Athletes Who Build, the first book in The Athlete Enterprise Series. He teaches courses in NIL, entrepreneurship, and innovation at TCU's Neeley School of Business, where he holds the Bloxom Foundation Professorship of Sports Entrepreneurship and led the Neeley NIL initiative. He brings more than twenty years of experience ranging from startups to Fortune 100 companies, including three business exits of his own. He created the framework to help athletes and the people guiding them turn performance into ownership, wealth, and lasting impact.