Arvind Rangaswamy
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Principles of Marketing Engineering and Analytics
Rangaswamy, Arvind; De Bruyn, Arnaud; Lilien, Gary L.
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Principles of Marketing Engineering 2nd Edition
Lilien, Gary L.; Rangaswamy, Arvind; De Bruyn, Arnaud
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Marketing Engineering
Lilien, Gary L.; Rangaswamy, Arvind
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Marketing Engineering: Computer-Assisted Marketing Analysis and Planning: United States Edition
Lilien, Gary L.; Rangaswamy, Arvind
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The Power of One: Gaining Business Value from Personalization Technologies
Nirmal Pal & Arvind Rangaswamy
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