Yining (Jerry) Zhu is a Shanghai-based urban historian, author, and curator whose work explores the city’s layered history through architecture and everyday spaces. He is the founder of SimpliCity, an urban culture brand that uses curated walks, exhibitions, and public programs to connect Shanghai’s heritage with its contemporary urban life. With academic experience in Shanghai, Hong Kong, and Berkeley, his work bridges research and storytelling, offering a vivid yet grounded perspective on Shanghai’s past and present.