Anthony Franco

Chief AI Officer, First Strategy

In 2005, Franco founded EffectiveUI, the world’s first user experience and digital product development firm, at a time when “user experience” didn’t have a Wikipedia entry. The firm became the definitive name in the space. O’Reilly Media published a book based on its philosophies. WPP acquired it.

His teams built one of the first iPad applications, the first FDA-approved critical care mobile application for hospitals, and national security systems for audiences that do not tolerate failure. Eight companies founded, six exits. More than 100 design and innovation awards and 17 patents. Almost no one knows his name, and almost everyone has used something his firm designed.

Co-creator of AI First Principles. Architect of the WISER Method.