Dean Jessop

Dean Jessop is a #1 bestselling author, systems architect, and pioneering technology entrepreneur specializing in Generative Engine Optimization (GEO) and digital trust networks. He is the founder and CEO of IRefer Club, a platform engineered to provide local businesses with elite AI visibility, ensuring they are chosen by next-generation AI search assistants.

As a leading voice on the transition from traditional SEO to AI-driven discovery, Jessop is the author of the #1 bestseller The Great Morph: Understanding the Shift to Being Chosen, alongside his foundational 2018 book, Bitcoin Building Blocks, which explored early decentralized systems and digital ownership. By bridging peer-to-peer trust networks with high-precision digital indexing, Jessop’s work with IRefer Club establishes the digital handshake required for businesses to remain visible in an AI-dominated landscape.