Matt Wilkinson

Matt Wilkinson is Founder and CEO of Strivenn, with a background in life science marketing consultancy and now specializing in AI-powered commercial strategy.

He writes for Forbes as The AI Marketing Scientist, and in 2026, he was named to Marketing Week's CX50, an annual list of customer experience leaders, for the life sciences sector.

He holds a PhD in Chemistry from the University of Bristol, an MBA and Visiting Fellowship from Cranfield School of Management, and BSI certification in AI Management Systems (ISO/IEC 42001:2023), one of a small number of practitioners worldwide to hold the credential.

His work centers on keeping the customer present. He believes great marketing starts with a buyer who stays in the room, and he helps commercial teams turn their voice of customer into synthetic customers, queryable representations of the buyer grounded in real evidence, so the same buyer guides every decision from the first interview to the last sales call.

His work was forged in the crucible of the life sciences, where buyers are trained to doubt and every claim has to clear a regulator.

Matt has been curious about gravity since the age of four, and organizational gravity is the management concept he coined.