Alex Gomez

Arturo A. Gomez is a multifaceted entrepreneur, father, and storyteller who draws from a life of resilience, reinvention, and relentless problem-solving to inspire others to break free from conventional paths and build lives of purpose and freedom.

Born on March 15, 1986, in Salt Lake City, Utah, Arturo grew up as a military brat, experiencing early life in England and Italy before settling in Great Falls, Montana, where he graduated from C.M. Russell High School in 2004. At around age 18, he moved to California, a transition that shaped his independent spirit. He spent a decade as a Department of Defense security guard protecting Travis Air Force Base, honing skills in discipline, vigilance, and high-stakes operations. After personal loss—the passing of his mother to cancer in 2010—he navigated a period of deep challenge before channeling his energy into sales roles (including door-to-door work with Kirby vacuums, insurance, and high-end cookware) and eventually founding State of the Art Cleaning in the Solano County area (Vacaville, Fairfield, and beyond). His business specializes in carpet, tile, upholstery, post-construction cleans, power washing, pet odor removal, and specialty natural stone/terracotta floor restoration.

As a hands-on business owner operating with a small team and vehicles, Arturo has faced the raw realities of entrepreneurship—the grind, the financial pressures, and the triumphs of scaling services while balancing family life. Married with three children (two teenagers and a young daughter), he is deeply family-oriented, often cooking large meals, planning adventures like trips to Six Flags Discovery Kingdom, and drawing motivation from providing for and growing alongside his loved ones. He also contributes to his grandfather’s 20-acre wine vineyard, exploring winemaking and aging assets as extensions of his interest in long-term value creation.

Arturo’s writing emerges directly from these experiences. His self-help works, including Quit the Job, Own the Life and Problem Owner, offer practical blueprints for escaping the 9-5 trap through skilled trades, service businesses, and systematic problem-solving. He emphasizes actionable strategies for marketing, automation (including heavy use of AI tools), team-building, and mindset shifts that he has tested in his own cleaning business journey—from struggling months to targeting consistent growth. In parallel, he is developing The Twelve Games, an ambitious 12-book fantasy/philosophy series featuring eternal beings, world-spanning “games,” redemption arcs, and interconnected lives across time—blending imaginative storytelling with deeper reflections on choice, faith, and human potential.

Whether through business automation, creative projects like faceless content creation, or his upcoming books (targeted for platforms like Amazon KDP), Arturo writes as a fellow traveler: someone who has worn many hats—security professional, salesman, cleaner, landlord, family man, and dreamer—and emerged with hard-earned wisdom to share. His goal is simple yet powerful: to help readers own their problems, claim their freedom, and play their own “game” at the highest level.

He currently resides in Vacaville, California, where he continues to grow his business, family, and body of work.

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