Alessandra Fu

**Alessandra Fu** is a technology executive, board advisor, professor, keynote speaker, and columnist for **CKGSB Knowledge** and **HSM Management**. She is recognized for connecting strategy, innovation, corporate governance, and artificial intelligence to help organizations transform complex challenges into high-impact decisions.

She serves as an Enterprise Architecture leader at Salesforce, coordinates the Strategy and Innovation Committee at the Brazilian Institute of Corporate Governance (IBGC), and is a member of the Artificial Intelligence Working Group at ABES. Throughout her career, she has led large-scale digital transformation initiatives for global and national organizations, combining business strategy, technology, and governance to drive sustainable growth.

With professional experience spanning Brazil, Europe, and Asia, Alessandra has developed a multidisciplinary perspective on innovation, the future of business, and the role of technology in society. Her expertise includes enterprise architecture, data, artificial intelligence, digital platforms, and governance models that enable organizations to navigate transformation with confidence.

As an author, professor, keynote speaker, and columnist, she is committed to making complex ideas accessible while challenging leaders to think beyond the short term. Her work explores leadership, careers, corporate governance, artificial intelligence, geopolitics, China, innovation, and the future of business, connecting technology, economics, and strategy through a practical global lens.

In this book, she shares reflections and lessons from her professional journey, grounded in the belief that extraordinary careers are not built by chance, but through intentional choices, continuous learning, and the courage to take ownership of one's path.