Jaeneen Cunningham

Jaeneen Cunningham has spent more than two decades helping people understand money, make better financial decisions, and create lives that align with their values. As a Licensed Credit Adviser, financial educator, business owner, and Executive Director of Safe Haven Community, she combines deep industry experience with a passion for helping people build confidence, security, and freedom through financial capability.

Throughout her career, Jaeneen has worked across retail banking, investment banking, finance, coaching, and education, helping thousands of Australians navigate important financial decisions. Her work is guided by a simple belief: financial success is not about perfection—it is about understanding behaviour, building effective systems, and making consistent progress over time.

Where Did All the Money Go? is the culmination of the lessons, observations, and conversations that have shaped her career and her mission to make money simpler for everyone.