I have been writing about football since the late nineties. My first major project was The Onion Bag, a football satire website that ran from 2003 to 2009. In 2004 I visited Germany for the first time and my passion for German football was born. In time I started writing newsletters and then blog posts under the name Bundesbag. My work was published on independent football blogs: Some People Are On The Pitch, Football Fairground, Two Footed Tackle and 200%. I have also published some commercial work for UNIBET, ESPN and ITV Sport
In 2009 I co-founded the Sound Of Football podcast, a weekly football discussion show that is still going strong today. The podcast has a newsletter: The Weekend Boxset, a weekly preview of the seven best games to watch on TV for the upcoming weekend of which I am a contributor. In 2010 I also started the German football podcast, The Bundesliga Show which is now known as Talking Fussball. I still make appearance on this podcast from time to time.
In 2015 I was commissioned to write my first book, Borussia Dortmund: A history in black and yellow which was published in November 2021.