Jef Lacson

Jef Lacson is a regionally recognized chief financial officer with two decades of experience across digital banking, insurance, and reinsurance in the Asia-Pacific region. He has held CFO roles at UnionDigital Bank, QBE, and Nat-Re, and served as Regional CFO and Controller at AIG and Pacific Cross International. In 2026 he founded Lever Advisors, an advocacy platform helping finance leaders bring judgment to the technologies — above all artificial intelligence — now reshaping the profession.

A CPA, CIA, CISA, and ASEAN CPA, he has been recognized with the Gold Stevie Award for Innovative Achievement in Finance (Asia-Pacific) and named among Asia's leading CFOs. He writes and speaks internationally on finance leadership, transformation, and the future of the profession.