Josh Porter

Josh (Thunderwolf) Porter is a Product Marketing leader, consultant, and professional translator of “AI says this” into “customers actually want that.” Over a 20-year career in sales and marketing, he has spent nearly a decade helping companies bring AI products to market, particularly in conversational AI and customer experience.

His Native American name, Thunderwolf, reflects two qualities that shape his approach to work. Thunder represents a strong voice, the courage to speak clearly when the signal is buried under noise. Wolf represents leadership, loyalty, and intelligence, the ability to guide a group forward while staying deeply aware of the people around you.

Along the way, he has seen what happens when companies let dashboards outrank humans, roadmaps replace stories, and launches ship without a clear answer to why buyers should care.

Today, he runs Thunderwolf Consulting, where he works with AI scale-up founders and go-to-market teams to turn complex products into clear, compelling narratives that drive revenue. He also hosts the Marketing Pack Leaders podcast and publishes the Market Howl newsletter, where he shares insights on AI, product marketing, and building go-to-market strategies that actually connect with customers.

Josh lives in New York with his wife and three young kids, which means chaos, noise, and strong opinions are just part of the operating model. He is a proud member of the Catawba Indian Nation. He holds an MBA from the W.P. Carey School of Business at Arizona State University and earned a BS in Business Management from Brigham Young University-Idaho. When he’s not writing or advising, he’s playing Dungeons & Dragons, nerding out over Marvel movies, or trying to look like he knows how to play tennis.